|500,000 chinos mueren al año por contaminación del aire.|
|Usaron imágenes de niños & jóvenes para llevar un fuerte mensaje|
"xiao zhu is a chinese company dedicated to providing clean air to its citizens. the country sees more than 500,000 die every year from causes related in some way to extreme levels of airborne contaminants. like most socially conscious businesses, entering better products into the market is often only a small part of a larger equation; true change lies within education and protest. to make an impact, xiao zhu needed to show the people of china how crucial the issue is, and they did so in the most direct means possible."